As a business owner, you’re always looking for ways to increase your revenue, improve your customer base and deliver more value to your users. And of course, you want to do this for the best price. Most businesses have a website to advertise and to educate customers, but you need to be spending money to promote your website, so the right people see it.
While it would be nice to have an endless budget to spend on digital marketing, the fact is you need to be conscious of every dollar and make sure that what you spend gets results. Search engine optimisation (SEO) is an effective and valuable way to promote your business online, but with the easy appeal of things like Google AdWords and Facebook advertising, many business owners are wondering if they still need to devote the time and money to something with a slow burn like SEO.
If you’re curious about SEO or wondering if your SEO dollars are still necessary for 2018, then read on, as we explore why you still need SEO in 2018 (and beyond).
SEO is the Marathon that Delivers Long-lasting Results
SEO is a key part of promoting your business online. While you can (and should) be using online advertising to get people clicking and finding you straight away, you also need to be using SEO to achieve lasting results.
Think about it like a sprint and a marathon. AdWords is the sprint, where you get across the line fast – but can’t keep up that pace forever – and SEO is the marathon, where you put in a sustained effort over time. While you will get positive results with a well thought out AdWords campaign, you can’t keep up that kind of spend in the long term. Conversely, SEO is a long-term strategy where you promote your website and enjoy long-lasting organic (not paid) results.
Why you still need SEO – It’s a long-term investment that delivers lasting results.
Google Hasn’t Changed That Much
When Google releases an update, all the digital marketing agencies and SEO companies scramble to make sure they align with the new requirements. And it’s always a big moment, but we have to share something with you – while the algorithms might shift, and the technology becomes a little more sophisticated, Google’s bottom line does not change. And it never will. That’s because Google is a business, and their business is search results and delivering the right product to the user at the right time. They must deliver a quality product (search results) otherwise people won’t want to use their business anymore.
So ultimately, when you search for “best SEO agency Brisbane” you want to get the best SEO agency in Brisbane. The same goes for your business – whatever you might be in – and SEO is the strategy for making sure that you are primed to appear at the top of the search results by making sure your website is in peak condition.
Google uses a HUGE number of factors to determine the right websites to return in its search, from page load speed to content, to keywords, to online reviews, to customer usage data to website layout and mobile-friendliness. These are just a handful of the things that Google considers. As an SEO agency, we know all of the things. There are over 200 factors actually. So, whether it’s 2006, 2018 or 2023, SEO is the process of optimising your website and you’re always going to need it.
Why you still need SEO – Google is always going to want quality websites that are optimised.
Backlinks are Still Vital
Part of your SEO strategy includes getting backlinks – that is, links that point back to your website from other websites. These backlinks send a message to Google that say, “Hey! I have got such a great website that this other business/person/entity saw fit to mention me on their awesome website/Twitter feed/LinkedIn profile!” Then Google’s bots see that interaction and increase the validity of your ranking online because you have got more online kudos. It’s like getting an endorsement on LinkedIn.
Of course, not all inbound links are equal – and it’s far better to have a backlink from a company like a news site, an influencer with plenty of readers or a website with a lot of traffic, and one valuable backlink can be worth ten average ones.
Part of getting these backlinks comes from creating great content, so if you write a great blog or have an awesome guide to your services, get the word out there. If people reblog you, share you or otherwise engage with your content, it’ll increase your online rank. Of course, finding the time to do this and run a business is not easy, so we can help with that.
Why you still need SEO – Content increases your online kudos.
The Bottom Line
SEO is always going to have a role to play in getting new customers and retaining your existing ones. Want to know more about SEO? Check out our take on digital marketing trends in 2018 or our tongue in cheek guide to losing your online ranking faster than you can say spaghetti. Or, if you’re more of a pick-up-the-phone type of person then why not do just that?