We understand that social media can be tricky sometimes, especially for a small florist or gift shop owner that has a million of other things on their mind. But it doesn’t have to be this way. Our team has put together a bouquet of tips, tricks and hacks to make your social media platforms stand out like a rose amongst the thorns.
Facebook has a suite of powerful advertising tools that are perfectly designed for small businesses. Not only is advertising on Facebook generally cheaper than traditional marketing channels, but you can also target your message to various audiences and customers.
When using Facebook, you can create an ad that is specifically designed for the person you want to target and the type of flowers you wish to promote. For example, when promoting wedding flowers, you could target women aged 25-35 in Brisbane’s northside who are interested in everything bridal.
The best approach to creating Facebook content is to give value back to the customer. Facebook is the ideal platform to share your blog posts, any press or listicles you may be featured in as well as any upcoming events or workshops.
Facebook’s review feature is also a great way to obtain testimonials and 5 star reviews from your happy customers.
There is no better place in the digital realm to show off your flowers than Instagram. Being such a visual platform, Instagram is like a digital portfolio that you can use to show off your best work. Your product is already beautiful, so take the time to have some professional photos taken, and piece them together in an aesthetically pleasing and cohesive way, just like this Brisbane based florist.
The story feature is another great way to increase your brand awareness. Use hashtags and geotags to target people in your local area. Furthermore, stories are where you can be creative and experimental. Post behind the scenes videos of your shop, time lapses of putting a bouquet and preview new season products that will be available soon.
User generated content is an efficient and rewarding way to fill out your monthly content schedule. By reposting a shot of an event where your flowers are featured, not only are you showing off how much people love your product, you are also reminding the customer that you value them. There are several reposting tools out there you can use, or you could simply re-post the photo with accreditation to the original owner. [using the camera emoji than mentioning the original owner is a popular way of doing this].
When setting up your Instagram account, make sure to link it to your Facebook page to enable a business profile. By doing this, you can include clickable buttons for your email address, phone number and download directions to your bricks and mortar store.
Unbeknownst to many small businesses, Pinterest is becoming one of the most powerful and popular social media platforms. Recently tipping over the 200 million monthly active users, this platform (which is just as much a search engine as it is a social networking site) is tipped to be the next big thing for small business owners and consumers alike.
For those unaware of how Pinterest works, users organise images, infographics and links known as pins on self-curated boards. Users can also follow other boards that interest them.
Because of the search engine nature of the site, as mentioned above, common SEO strategies also work well on the site, especially using targeting keywords. Format your boards around your SEO strategy like “Australian Native Flowers” or “Valentines day flower delivery” for optimal results.
If you are even slightly involved in the wedding industry, then Pinterest is the place to be. The platform is known as the first port of call of brides to be as they can plan every component of the day from the dress, decorations and of course the flowers! According to a study conducted by Pinterest, 40 million people used Pinterest for wedding planning and is usually visited before any other wedding or bridal planning sites.
Similar to re-gramming on Instagram, re-pinning content onto your own boards is a great way to engage with your followers and show them that you value your customers. It is best practice to repin more content than you upload, which will save you time and resources.
Pinterest can take more time and effort to set up than other platforms but can lead to better results in the long run depending on the type of florist business you have, so engaging a social media specialist to look after this aspect can get you the returns while you focus on running your business.
For more information on how social media can take your business to the next level, contact our team at KDM today.