According to the Yellow Social Media report, almost eight in 10 Australians use social media. That’s roughly 79% of the entire population. 

Indeed, social media is a necessary marketing tool for businesses that want to reach a wider pool of audience. It’s one of the cheapest yet most effective ways to market your brand with high return of investment and organic visibility. 

Now that you’re aware of how important social media is, it’s time to find out which sites are worth taking the plunge. You don’t have to be on every platform to stay connected and yield high revenue. With the right knowledge of how these sites work, you’ll be able to get a good grasp of what’s worth the investment for your business. 


Facebook may have received a bad rep over the past couple of years, but it stood its ground as one of the best (if not the best) social media platforms for businesses.

With over 1 billion active users each day, Facebook is undeniably the best place to promote businesses and find new prospects. It’s also a great platform to engage with present clients, build lasting relationships, and turn followers into loyal customers. 

It’s important to note that Facebook algorithm prioritises content with meaningful conversations and engagement. Nonetheless, it’s a great platform to share all kinds of marketing content, including text, images, videos, and stories. 


Talk about overnight success. Instagram is one of the few social media sites to achieve  immense popularity in just a short span of time. Now, the platform had reached 1 billion monthly active users in 2020 and is one of the most used social media sites today. 

Instagram was initially created as a photo-sharing platform, however it has quickly become an effective marketing tool for businesses to share their products, services and values. Instagram also has a ‘Checkout’ feature that allows users to purchase products and services directly from the site. 

You can also use the ‘Stories’ feature of Instagram to advertise and sell your products. By incorporating a website link within your stories, you can direct your audience to your website’s landing page. This gives you the opportunity to drive more prospects to your site and engage them to take necessary actions.


If you have a creative business that mostly caters to women, you may want to consider investing in Pinterest. According to Sprout Social, 60% of Pinterest users are females, while 85% of its active users have purchased a product or service because of the site.

Although Pinterest isn’t advanced as other social media platforms in terms of advertisement, it still allows businesses to use paid ads to boost content reach and track online conversions. It also uses keywords to determine the organic reach of a certain post. 


If you want your business to reach a wider pool of audience through short announcements and messages, Twitter is for you. The imposed character limit gives businesses the chance to create easily digestible content with a sense of urgency. This can go from quotations, listicles, and short how-to articles. 

To get the most value out of the site, you need to be consistent with your social media marketing strategy. Posting multiple tweets per day and engaging with your followers and prospective clients can help you achieve success on the platform. 


Gone are the days when LinkedIn was only used as a job search site. Today, the professional social media site allows businesses to share content, engage with other industry leaders, and build a personal brand. 

However, it’s important to note that you may find more business partners than new customers on LinkedIn. Nonetheless, it’s a great place to cement your leadership and authority in your respective industry. 

Tik Tok

Tik Tok is undoubtedly one of the most popular apps globally. With over 689 million users worldwide, it’s a great place to advertise your products and services online. Tik Tok revolves around authentic entertainment and fun, so you can get as creative as you like by coming up with new content ideas your audience will love.

You can also pay to have your ads appear on your audiences’ feed. Brand takeovers are some of the popular types of monetised ads on Tik Tok. They appear on the user’s timeline before they see any other content. They can also contain a website link so you can lead your audience to your landing page. Other forms of ads on Tik Tok are native ads, sponsored hashtags, and branded lenses. Influencer marketing is also a popular marketing option on the app as most of its users are aged between 16 and 24.


With over 238 million active users each day, Snapchat remains as one of the top social media choices for businesses. The app allows users to post a photo or a video for 24 hours before it disappears, similar to Facebook and Instagram Stories. This makes it the ideal platform for businesses that want to promote a timely campaign, such as a product launch or webinar.

Snapchat also allows users to customize their own geotags so can they promote their product or service to their target demographic. Speaking of audience, Snapchat is mostly used by Millennials and Generation Z. If your business targets younger people, then this app may be the perfect fit for you.


If you want to increase your brand awareness and stay visible in today’s competitive online world, start leveraging social media as part of your digital marketing strategy. Not only can it connect you to your present clients, but it can also help you reach out to new prospects all across the globe.  Now that you’re aware of what social media platforms to use for your business, it’s time to devise a strategy to help you achieve success using these sites. If you don’t have the time or the knowledge to manage these social media platforms, contact us to know how we can help!