With more than 4 billion active social media users worldwide, the phenomenon which is social media is something your business should not skip leveraging. From building brand awareness and lead nurturing to selling products and services directly from the platform, social media packs a big bag of tricks that you can use to your marketing advantage.

social media for business

So, the question stands: What is the best social network for business and why?

While it’s exciting and seemingly logical for businesses to ride every social media train that passes by, that is not entirely the case. Depending on your industry, ideal audience, and business structure, some social media platforms will outperform others.

When it comes to sending your marketing intentions across, it’s best to focus your resources on the social networks that will give you the best return on investment.

The most prominent social media platforms used for business:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Quick Read: The Top 3 Mistakes Businesses Make on Social Media – KDM

social media statistics

What Social Media Platforms are Available?

 

Facebook

Global Monthly Users: 2+ Billion

Monthly Users in Australia: 11.4 Million

facebook statistics

What Sets Facebook Apart?

With the highest number of active users among all social media platforms, almost everyone in your customer base will be using Facebook. And there’s a good chance they’re already looking for a business like yours.

By targeting the right demographics, groups, and pages, your business can reach out to just about any kind of general consumer.

Conversely, by setting up your page correctly, your potential customers will be able to find or discover your name with ease.

Through rich media capabilities and user-generated content, building lasting relationships through this social media giant has proved fruitful for countless businesses. Interestingly enough, 66% of Facebook users worldwide revealed in a survey that they visit a local business page at least once per week.

Facebook for Business

This free-to-use platform will guide you in setting up a dedicated Facebook page for your business. This page will be your digital identity and will allow you to:

  • Create Content
  • Link to your Website
  • Build Product and Service Catalogues
  • Share Contact Information
  • Post Business Updates
  • Communicate with your Customers

Advertise on Facebook

One of the most effective ways to promote your business through Facebook is with Facebook advertising. You can select from a range of business goals, choose a highly targeted audience, and implement a creative in the form of:

  • Image Ads
  • Video Ads
  • Poll Ads
  • Carousel Ads
  • Slideshow Ads
  • Collection Ads
  • Instant Experience Ads
  • Lead Ads
  • Dynamic Ads
  • Messenger Ads
  • Stories Ads
  • Augmented Reality Ads

Facebook offers specific and measurable marketing objectives that work seamlessly with your business’s goals:

  • Brand Awareness
  • Reach
  • Traffic
  • Engagement
  • App Installs
  • Video Views
  • Lead Generation
  • Messages
  • Conversions
  • Catalogue Sales
  • Store Traffic

Facebook Analytics

You can also track your engagement rates directly and measure metrics, including:

  • Likes
  • Reach
  • Engagement
  • Posts People Dislike

You can also track purchases and website conversions with third-party tools, such as Google Analytics and Hootsuite tools.

Facebook Marketplace

This feature will allow you to set up your online space where people can discover and buy your products. By listing on marketplace, your customers can browse, inquire, and purchase your products directly from the platform.

Summing it up, Facebook is a good jump-off point for almost every kind of business looking to market across social media. The platform’s popularity and ease of use make it a one-size-fits-all channel for all business sizes and industries.

Instagram

Global Monthly Users: 1.16 Billion

Monthly Users in Australia: 11.4 Million

instagram statistics

What Sets Instagram Apart?

Centred around visual content, Instagram will push your creativity to the next level with the promise of marketable engagement and brand retention.

With what started as a photo-sharing app, Instagram is now a bustling hub of business activities. Roughly 90% of Instagram users follow at least one business, and that brand could just as easily be yours.

But how exactly can businesses like yours market across visually dominant social media sites, such as Instagram?

Images

The main bulk of Instagram’s content revolves around engaging images. Visual storytelling will allow you to develop awareness and build trust between your brand and your audience. Make sure you post a variety of original, not too salesy content, such as:

  • Product Photos
  • Behind-the-Scenes Action
  • Reposts from Co-Workers or Employees
  • Educational Posts
  • Influencer Posts
  • Motivational Posts
  • User-Generated Content Reposts

Instagram Stories

This approach can get you more direct with your market. By being able to mention accounts, include shoppable tags, and interact one-on-one with your audience, your brand can foster more personal interactions.

IGTV

Instagram TV will allow you to create longer videos. The potential for content is virtually limitless:

  • Product Promotions
  • Testimonials
  • Product Tutorials
  • Virtual Tours of your Store
  • Get-to-Know the Owner
  • Influencer Content
  • Anything creative that aligns with your brand’s direction

Hashtags

#Hashtags are metadata information used to identify specific content or topics in microblogs and social media platforms like Facebook, Instagram, and Twitter.

Using hashtags will take advantage of internal social media search engines and will allow your content to show up in specific searches. You can use your hashtags across photos, stories, and IGTV. This is one of the best ways to be found by someone specifically looking for your product or service.

Instagram Advertising

You can choose to promote posts and stories and equip them with additional e-commerce features. The cost of ad placement will vary depending on your targeting, ad placement, ad format, and the time of the year.

You’ll have full control of your budget by identifying spending limits, daily budgets, and bid strategies. Instagram ads can take the form of:

  • Stories Ads
  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads
  • Explore Ads
  • IGTV Ads
  • IG Shopping Ads

The capacity to choose from various Call-to-Action buttons on the ads, such a “Book Now,” “Get Quote,” or “Shop Now,” can align with specific marketing objectives:

  • App Installs
  • Brand Awareness
  • Lead Generation
  • Conversions
  • Messages
  • Reach
  • Store Traffic
  • Page Traffic
  • Video Views
  • Engagement

Instagram marketing has proved helpful for brick-and-mortar stores and product-based operations. But the platform is not exclusive for such businesses. As long as you have a clearly defined marketing plan, deploying campaigns across Instagram can take your marketing message to larger audiences.

LinkedIn

Global Monthly Users: 303 Million

Monthly Users in Australia: 4.5 Million

linkedin statistics

What Sets LinkedIn Apart?

This professionally polished social media network is streamlined to build B2B relationships and professional networks. If your brand needs to reach out to professionals or generate B2B leads, LinkedIn will be the best social media platform for you.

By taking your brand to LinkedIn, you can create awareness and improve your reputation. Your business will have the opportunity to grow its network of contacts and even position itself as a thought leader in its industry.

Rich Media for Increased Engagement

  • Custom Image Collages
  • Videos
  • Live Videos
  • PDFs
  • PowerPoint Presentations

Self-Service Ad Campaigns

You can choose to run a variety of ad campaigns on LinkedIn, including:

  • Sponsored Content
  • Message Ads
  • Dynamic Ads
  • Text Ads

LinkedIn’s Campaign Manager will let you set your budget and goals and will give you complete control over the timeline of your campaign.

LinkedIn Analytics

This feature will allow you to adjust and improve your marketing strategy regularly. You can track metrics to discover which posts are getting the most engagement and driving the most action.

The dashboard will provide you with helpful information, such as how people found your page, which sections they find the most engaging, and visitor demographics.

A Companies to Track table is also available for you to see how your page is performing compared to your competitors.

If your brand aims to reach out to professionals and generate B2B leads, LinkedIn is for you. From influencers to marketing managers, all the way to company CEOs, creating a professional network centred around your industry is made possible through this social media site.

Twitter

Global Monthly Users: 303 Million

Monthly Users in Australia: 4.5 Million

What Sets Twitter Apart?

Most marketers consider Twitter an ideal platform of engagement because the network has an even playing field for both consumers and brands.

With posts having a limit of 280 characters, messages are compelled to become as clear and concise as they can be. Customer service-oriented industries rely heavily on Twitter’s capacity for real-time, one-one-communications between them and their market.

Social Listening

Twitter has become a powerful tool for gaining industry and community insights. Brands can easily find out what people think about them by observing trending discussions and topics.

Social listening can help your brand refine its voice, address pain points, and build trust across its market.

What Goes on Twitter?

According to the platform, these elements fuel the most engagement:

  • Photos
  • Hashtags
  • Links
  • Videos
  • Numbers (Statistics, Scores, etc.)

Advertise on Twitter

  • Promote your Account
  • Gain New Followers
  • Promote Individual Tweets
  • Boost Engagement
  • Boost Campaign Visibility

Twitter lets you target audiences accurately and provides detailed campaign insights and analytics, including your cost-per-action.

In essence, Twitter is a micro-blogging site that’s primed for clutter-free, one-on-one communication and engagement. If you think your business could benefit from a channel that provides straightforward communications with your customers, Twitter could be your best choice.

Social Media Marketing

Using social media for business can prove fruitful for your brand—if you use the right tools from the platform best for you.

KDM can handle your social media marketing campaigns for you while you focus on growing your business. Whether you’re a small business just starting out or an established entity looking for new horizons, our team can create a social media strategy tailored for your brand.

Reach out to our team of social media marketing professionals to learn more about how we can nurture your social media presence and make a significant difference in your bottom line.