Digital Marketing or online marketing uses digital technologies to deliver promotional messages and other marketing intentions to a predefined target audience.

In practice, digital marketing strategies involve the creation of marketing assets that are delivered through online channels. Consumers receive digital marketing messages through electronic devices, such as computers, mobile phones, tablets, and smart TVs.

Digital presence can take on many forms, including websites, videos, written copies, images, graphics, and social media posts.

Less Expensive and Cost-Effective

In Australia, a 30-second video ad aired on primetime TV can cost anywhere between $11700 to $37800. Posting the same video on Facebook or Youtube will cost nothing. You can deliver your marketing messages on a global scale without paying anything for placement.

When it comes to paid targeted advertising, there are CPC campaigns where you only pay when someone clicks on your ad.

Maintaining a lead-generating online presence is less expensive with digital marketing. Your advertising budget can be used to its full potential or channelled to other areas, such as ad production or market research.

Through SEO, PPC, and social media, a small business can confidently compete with larger brands.

Increased Customer Engagement

Unlike traditional marketing, digital marketing channels allow greater audience interaction. From social media comments and real-time messaging to emails and live video, brands can create stronger relationships with customers.

Measurable Results

When you use traditional marketing—let’s say you paid for ad space on a magazine. There’s no accurate way of telling how many people actually saw your ad. And it’s impossible to measure engagement and actions taken once people saw your ad.

With digital marketing analytics, you can pinpoint the reach of your marketing message. You can see how many people have been served with your ad. You can also analyse what they did afterwards, and, to some extent, whether they liked the message or not.

Local to Global Audience Segmentation  

With digital marketing, you can set your message’s reach from local strategic targeting to global awareness. You can even choose the demographics that receive your marketing messages.

Let’s say you’re selling beauty products for women. You can pay for placement on a TV ad, and yes, women from a certain age group will be able to see your ad. But you paid for the entire service regardless of if your audience was ideal. With digital marketing, you can control your ads to show up only for women, from a certain age group, from a specific location.

Hiring the services of a digital marketing company can save your business valuable time and money. Unlike supporting an in-house advertising team, you won’t need to retrain your existing staff, hire additional people, and purchase additional resources. This is especially beneficial for smaller businesses that still don’t have a large enough workforce.

Even larger businesses turn to advertising agencies for their specialised skills and industry expertise. Well-rounded marketing teams will have high-performing professionals for each digital marketing aspect.

Advertising agencies have Google Ads specialists, content writers, SEO specialists, web developers, and social media marketers. These professionals all work in conjunction to drive your digital marketing campaigns forward.

Search Engine Optimisation (SEO)

SEO or Search Engine Optimisation refers to the practices centred on improving your website’s visibility for search engines.

Good-quality SEO practices emphasise increasing not just the quantity of traffic your website gets but the quality of traffic, as well. The quality of traffic means that you are attracting visitors who are genuinely interested in what your website has to offer. This is opposed to receiving high traffic from audiences that are unlikely to convert.

Social Media Marketing

More than 80% of the Australian population is active on social media. You can be almost certain that your target market can be found on these online platforms. Regardless of which industry your business belongs to, having an engaging social media presence is an essential factor for awareness and brand retention. KDM will find and grow your online community of supporters to drive leads and sales for your business.

Google Ads Management

Google Ads is an advertising tool that your business can use to promote your services and products on Google Search and Google Search Network. This advertising platform will allow you to choose specific goals for your ads, including promoting website visits and driving phone calls. You are free to customise your targeting and budget and can start or stop your ads at any time.

Other Digital Marketing Channels

Aside from “The Big Three,” we also offer a wide variety of digital marketing services, including:

• Digital Strategy Consultations
• Web Design
• E-Commerce Marketing
• Content Marketing
• Email Marketing