If you’ve been looking for ways to improve your digital marketing, you’ve likely spoken to your fair share of SEO agencies already. In fact, you might already memorise the spiel most agencies give about SEO. Higher rankings = more business. If you’re not on page one of search results, forget
Most business-savvy entrepreneurs today know that social media is a powerful digital marketing tool – perhaps one of the most powerful today. But what many don’t know as much is how to use it properly. Unfortunately, social media marketing without the right expertise and strategy can be a sinkhole for
Publishing blogs regularly is one of the cornerstones of SEO and content marketing. But writing blogs for the sake of doing it won’t cut it – and it won’t be the best use of your time, either. If you want to make the most of your blog and use it to improve your
If you’ve been doing SEO for more than a few years, then you would know that link building has had a rollercoaster of a ride in digital marketing. From being the top technique for getting higher rankings to earning a reputation as a spammy way of doing SEO, link building has had a wild ride.
It’s no secret that writing content for SEO has changed dramatically over the past several years. In the ancient days of SEO, you could get a piece of content to rank simply by using the right keywords and using them throughout your content as many times as you can. But
Everyone has been affected in one way or another by COVID-19, but some of those who have been most affected are those with a small business. Thanks to lockdowns and mandatory shutdowns, some businesses have been on the brink of shutting their doors, while unfortunately, some have been forced to.
If you’re running an Ecommerce website, you might think that SEO (Search Engine Optimisation) isn’t a priority in your digital marketing strategy. After all, people who buy things online want to see photos and videos of the products they’re buying, not read about them. So you might think that SEO isn’t as important as web