Most business-savvy entrepreneurs today know that social media is a powerful digital marketing tool – perhaps one of the most powerful today. But what many don’t know as much is how to use it properly. Unfortunately, social media marketing without the right expertise and strategy can be a sinkhole for
Publishing blogs regularly is one of the cornerstones of SEO and content marketing. But writing blogs for the sake of doing it won’t cut it – and it won’t be the best use of your time, either. If you want to make the most of your blog and use it to improve your
If you’ve been doing SEO for more than a few years, then you would know that link building has had a rollercoaster of a ride in digital marketing. From being the top technique for getting higher rankings to earning a reputation as a spammy way of doing SEO, link building has had a wild ride.
It’s no secret that writing content for SEO has changed dramatically over the past several years. In the ancient days of SEO, you could get a piece of content to rank simply by using the right keywords and using them throughout your content as many times as you can. But
Everyone has been affected in one way or another by COVID-19, but some of those who have been most affected are those with a small business. Thanks to lockdowns and mandatory shutdowns, some businesses have been on the brink of shutting their doors, while unfortunately, some have been forced to.
If you’re running an Ecommerce website, you might think that SEO (Search Engine Optimisation) isn’t a priority in your digital marketing strategy. After all, people who buy things online want to see photos and videos of the products they’re buying, not read about them. So you might think that SEO isn’t as important as web
By now, you probably already know all about the COVID-19 coronavirus. It’s all over the world – literally (over 170 countries and territories worldwide) and figuratively (all over the news and Internet). And here in Australia, it’s been dominating online searches as the virus continues to spread around the country.
On the 13th of January, Google announced the rollout of a new broad core update called the “January 2020 Core Update”. This is the first broad core update of the year and the first of what is likely to be a handful in 2020. Now, several weeks after it rolled out, we’re starting
Contrary to what many marketers believe, content marketing and SEO are not at odds with each. In fact, they go hand in hand. To understand just how well SEO and content marketing go together, it helps to first look at what each field offers and how they intersect. This way, you can understand how
An SEO specialist is a person who analyses websites and identifies improvements – both onsite and offsite – to optimise them for search engines. They can work in-house for a company, be a freelancer, or work in a digital marketing firm. If your company relies on website traffic for sales, hiring an SEO