Everyone has been affected in one way or another by COVID-19, but some of those who have been most affected are those with a small business. Thanks to lockdowns and mandatory shutdowns, some businesses have been on the brink of shutting their doors, while unfortunately, some have been forced to.
If you’re running an Ecommerce website, you might think that SEO (Search Engine Optimisation) isn’t a priority in your digital marketing strategy. After all, people who buy things online want to see photos and videos of the products they’re buying, not read about them. So you might think that SEO isn’t as important as web
By now, you probably already know all about the COVID-19 coronavirus. It’s all over the world – literally (over 170 countries and territories worldwide) and figuratively (all over the news and Internet). And here in Australia, it’s been dominating online searches as the virus continues to spread around the country.
On the 13th of January, Google announced the rollout of a new broad core update called the “January 2020 Core Update”. This is the first broad core update of the year and the first of what is likely to be a handful in 2020. Now, several weeks after it rolled out, we’re starting
Contrary to what many marketers believe, content marketing and SEO are not at odds with each. In fact, they go hand in hand. To understand just how well SEO and content marketing go together, it helps to first look at what each field offers and how they intersect. This way, you can understand how
An SEO specialist is a person who analyses websites and identifies improvements – both onsite and offsite – to optimise them for search engines. They can work in-house for a company, be a freelancer, or work in a digital marketing firm. If your company relies on website traffic for sales, hiring an SEO
Google recently announced the launch of a major search algorithm update called BERT. And it’s a big one, too. According to Pandu Nayak (Google’s Vice President for Search), BERT represents “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” SEO
Google Optimize is a tool from Google that lets you test and measure site changes easily. It’s one of the best tools available for improving your site’s performance and user experience. At KDM, we are all about making sure that your website is performing as brilliantly as possible, which is why we’re
SEO today isn’t what it was 5 years ago (or even a year ago, really). Google is always updating its search algorithm, which means what worked well before may not work as well now. But it’s not enough to just hope for the best; you need to stay up to date