Google recently announced the launch of a major search algorithm update called BERT. And it’s a big one, too. According to Pandu Nayak (Google’s Vice President for Search), BERT represents “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” SEO
Google Optimize is a tool from Google that lets you test and measure site changes easily. It’s one of the best tools available for improving your site’s performance and user experience. At KDM, we are all about making sure that your website is performing as brilliantly as possible, which is why we’re
SEO today isn’t what it was 5 years ago (or even a year ago, really). Google is always updating its search algorithm, which means what worked well before may not work as well now. But it’s not enough to just hope for the best; you need to stay up to date
As a small business, there are many things you need to do on your own without an in-house team to support you. One of these things is marketing. Unless you’re a larger business or you have a budget to support it, you will have to do most of your marketing
There is nothing worse than having a great product or service but not being able to generate any sales! You know what you’re offering is special, why does no one else understand? Determined to convince everyone of the value of your product or service, you set out and build a
Spend enough time in digital marketing and you’ll notice there’s a big gap between SEO and PPC among online marketers. Each side has its own die-hard followers who insist their domain is the future of digital marketing and the only solution worth your money. But those who get caught up
