Spend enough time in digital marketing and you’ll notice there’s a big gap between SEO and PPC among online marketers. Each side has its own die-hard followers who insist their domain is the future of digital marketing and the only solution worth your money. But those who get caught up
We get it – you want your website to look as impressive as possible. And we don’t blame you! Your website is often the first thing customers check when researching your business, so you want to make sure it’s polished, modern, and sophisticated. Unfortunately, we see many businesses fall into
When enlisting the services of a content writer, you probably expect them to write up some landing pages and blogs for you, put the content on your website, and that’s it, the role of content in your business is sorted. But what if we told you, you’re going about it the
Short answer Yes, Google reviews do affect your local SEO rankings. They’re not a game-changer that will instantly catapult you to number one in search results, but they can influence how Google evaluates your relevance for local searches. And it boils down to one main reason – trust. Does Google Trust
There have been some major rumblings in the SEO world these past few weeks. And that can only mean one thing – a Google algorithm update! True enough, Google announced on 02 June 2019 that they were releasing an update to their broad core algorithm, aptly named the June 2019 Core Update. On June
You will no doubt have seen the numbers cataloguing the growth taking place in the mobile marketing field. Here at KDM, we like to keep our fingers on the pulse of what’s happening, which is why we wanted to take a look at the number of B2B (that’s business to
Every now and then, Google likes to release an update. When this happens, it sends the digital marketing and business world into a bit of a tailspin, and then things recover. This is the usual practice. And then there are updates like the March 2019 Core Update, which is being
Here at KDM, we’re in the business of search engine optimisation (SEO) and digital marketing. We help your business get front and centre on search engines link Google. We increase your web presence and drive more traffic to your site by using a combination of SEO, Google Ads, and digital
Google’s exact search algorithm is perhaps the biggest and best-kept secret in the SEO world. But that doesn’t mean we don’t have an idea of what Google looks for when it comes to content. Over the past decade, we’ve seen Google update its search algorithm multiple times to give users
