Have you ever bought something that came in an attractive package and the actual product inside didn’t quite meet your expectations? You probably bought it because of all the marketing promises and product features written on the box, only to find out that they’re the least bit true. How badly
Back in the days when marketing intentions were served through print ads, infomercials and door-to-door salespeople, the traditional marketing funnel was viciously effective towards determining which message was sent to which person during which time. During this pre-digital age, marketers visualised the buyer’s journey as linear. Casting a wide enough
Contrary to what some marketers believe, SEO and Content Marketing are not at odds with each other. In reality, these two digital marketing strategies form an interrelationship that can effectively build an audience and hit other marketing objectives. In this article, we’ll be talking about how well Search Engine Optimisation
Every business has a story to tell. Content marketing lets you tell your story in a way that your customers can relate to. The role of content marketing lies in creating meaningful connections with your intended audience. By offering quality content, you build awareness and trust and, in turn, generate
It’s no secret that writing marketing content for SEO has dramatically changed over the past several years. In the prehistoric days of SEO, you can get web pages to rank by simply using the right keywords and peppering them across your copy as many times as possible. Those days are
Writing for different clients across various industries may often feel like juggling different-sized balls while someone keeps throwing eggs in the mix. With the demand for fresh content showing no signs of letting up and quality expectations rising along with it, hitting that word count can sometimes feel overwhelming. But
Publishing blogs regularly is one of the cornerstones of SEO and content marketing. But writing blogs for the sake of doing it won’t cut it – and it won’t be the best use of your time, either. If you want to make the most of your blog and use it to improve your
