Contrary to what many marketers believe, content marketing and SEO are not at odds with each. In fact, they go hand in hand. To understand just how well SEO and content marketing go together, it helps to first look at what each field offers and how they intersect. This way, you can understand how
Google Optimize is a tool from Google that lets you test and measure site changes easily. It’s one of the best tools available for improving your site’s performance and user experience. At KDM, we are all about making sure that your website is performing as brilliantly as possible, which is why we’re
There is nothing worse than having a great product or service but not being able to generate any sales! You know what you’re offering is special, why does no one else understand? Determined to convince everyone of the value of your product or service, you set out and build a
When enlisting the services of a content writer, you probably expect them to write up some landing pages and blogs for you, put the content on your website, and that’s it, the role of content in your business is sorted. But what if we told you, you’re going about it
In the digital space, there are plenty of areas calling out for your attention. Whether it be improving or getting a new website design, SEO or having a presence on social media – all these investments ultimately help generate more sales for your business. BUT this wouldn’t be the case
Feeling astrologically inclined or just want your fun end of year horoscope? Take a look here… Capricorn 22 December – 20 January Oh Capricorn, you better be ready for this… you have got something very good coming your way this month. We see an invitation to a very exclusive Christmas
It’s well known in the digital marketing world that all consumers follow a very specific process when purchasing a product or service, and that process is called the marketing funnel. The marketing funnel is made up of 4 key stages – Awareness, Consideration, Conversion and Retention. Do you have content on your
As any marketer attending this month’s Video Marketing: The Powerhouse of Content conference will tell you, if you aren’t incorporating video content into your business’ marketing strategy, you’re missing out on a major source of both brand awareness and website traffic. If you weren’t able to get tickets to the event (which
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