Every business has a story to tell. Content marketing lets you tell your story in a way that your customers can relate to. The role of content marketing lies in creating meaningful connections with your intended audience. By offering quality content, you build awareness and trust and, in turn, generate
You will no doubt have seen the numbers cataloguing the growth taking place in the mobile marketing field. Here at KDM, we like to keep our fingers on the pulse of what’s happening, which is why we wanted to take a look at the number of B2B (that’s business to
There are few things that make a marketer’s eyes pop out more than the phrase “leftover budget”. This doesn’t come along very often, so if you have it, make sure to embrace it and use it wisely. So where exactly should you invest that leftover marketing budget? First, the bad
AdWords was first launched to the public 18 years ago as a way for businesses to put themselves front and centre with customers. When you were searching for a product, you would be presented with a range of options from companies who operated in your local area and who wanted
A sales funnel is a vital part of your marketing and selling process. With a funnel, you can identify and address issues and bottlenecks that can prevent your business from reaching its targets. As far as marketing techniques for leads go, a sales funnel is a way for your business
The internet has given us glory. We have marvelled at the hypnotic wonder of the Nyan Cat. We have laughed ourselves silly at videos on YouTube for days. But we have also endured horror. The election of a certain President to a certain country could definitely be at least partly
