Revisiting the Marketing Funnel to Focus on the “Messy Middle”

Back in the days when marketing intentions were served through print ads, infomercials and door-to-door salespeople, the traditional marketing funnel was viciously effective towards determining which message was sent to which person during which time. During this pre-digital age, marketers visualised the buyer’s journey as linear. Casting a wide enough

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Which Marketing Channel is Best for your Business

With so many digital marketing strategies and channels today being touted as ‘the latest craze,’ it’s easy to get confused, especially if you’re just getting started in digital marketing platforms. On the upside, the basic principles behind choosing the right channel for your business stay the same regardless if you
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