Most business-savvy entrepreneurs today know that social media is a powerful digital marketing tool – perhaps one of the most powerful today. But what many don’t know as much is how to use it properly. Unfortunately, social media marketing without the right expertise and strategy can be a sinkhole for
As a small business, there are many things you need to do on your own without an in-house team to support you. One of these things is marketing. Unless you’re a larger business or you have a budget to support it, you will have to do most of your marketing
There are few things that make a marketer’s eyes pop out more than the phrase “leftover budget”. This doesn’t come along very often, so if you have it, make sure to embrace it and use it wisely. So where exactly should you invest that leftover marketing budget? First, the bad
We understand that social media can be tricky sometimes, especially for a small florist or gift shop owner that has a million of other things on their mind. But it doesn’t have to be this way. Our team has put together a bouquet of tips, tricks and hacks to make
If you’ve been looking for ways to improve your digital marketing, you’ve likely spoken to your fair share of SEO agencies already. In fact, you might already memorise the spiel most agencies give about SEO. Higher rankings = more business. If you’re not on page one of search results, forget
Whether it be clothing, coffee, cakes or cosmetics, every online retail store is always looking for ways to sell their wares online and promote their amazing products to the world. From large multi-national retailers to small boutique stores selling handcrafted trinkets, every online retail store can take advantage of the
It’s not an understatement to say that the Internet forever changed the real estate industry. Not only did the internet change the dynamic between real estate agents and clients, but it also transformed the way properties and listings are marketed to the public. One report estimates that up to 80% of
