Technical Metrics Gone are the days where website rankings, keyword optimisation, and backlinks were the backbone of SEO. While they have a deserved place in determining website quality, modern day SEO is all about focusing on the user, meaning the technical metrics that are being tracked by search engines has

Advertising Objective First things first when setting up any advertising campaign; ask yourself ‘what do I want to achieve by advertising on social media’. There is a range of different outcomes you might be aiming for depending on how your business operates: the products or services you sell, and what

Being In-Touch with Your Audience – and the Times This is by far the most common mistake that even the biggest brands in the world have made, offending your audience or making a light-hearted joke about whichever world-wide news event making headlines can seriously backfire and damage both your brand