Google Adwords Management Brisbane

Formerly known as Google Adwords, Google Ads is an online advertising tool that your business can use to promote your services and products on Google Search and Google Search Network. This advertising platform will allow you to choose specific goals for your ads, including promoting website visits and driving phone calls. You are free to customise your targeting and budget and can start or stop your ads at any time.

When people search online for products and services you offer, Google Ads will display your advertisements in the paid search results section. Running Google Ads campaigns will help your ads show up for potential customers who are most likely ready to take action.

• Select your Campaign Goal: Sales, Leads, Website Traffic, Brand Consideration, Brand Awareness, App Promotion, or you can create your own.
• Select a Campaign Type: Search Ads, Display Ads, Video Ads, or Shopping Ads
• Select your Geographic Targeting: Defined Radius, Cities, States, or Nationwide
• Create your Ad and Set your Monthly Budget

You only pay when users interact with your ad, such as clicking on it or engaging with its call-to-action.

PPC (Pay Per Click) or CPC (Cost Per Click) represents the amount Google deducts from your budget every time someone clicks on your ads. You only pay for an ad when someone clicks on it.

The Cost Per Impression model is where your budget is utilised every time your ad is shown, regardless of being clicked or not.

Cost Per Engagement means you only pay when a user completes a predefined action, such as watching your video advertisement.

By controlling your advertising campaign’s budget fully, businesses of all sizes can benefit from running Google Ads. This is especially the case for smaller companies because you can reach targeted audiences for a relatively smaller budget and can track your ROI. You don’t need a big budget to start running Google Ads.

By being to target locally, the entirety of your advertising budget will be put to good use. Your ads will show up to the people who matter most to your business’s growth.

Advantages of Google Ads:

• Reach People While They’re Actively Looking for your Product or Service
• Local Targeting
• Run Separate Ads for the Same Product
• Send People to Specific Pages
• Quick and Easy Conversion Tracking
• You Have Full Control Over your Budget
• You Can Start and Stop your Ads at Any Time

Getting started with Google Ads is not complicated. As long as you have a clearly defined business plan, the flexibility of Google Ads can help you reach your goals quickly.

While ROI gives insight into the overall profitability of an entire advertising campaign, specific paid advertising strategies are measured in ROAS (Return on Ad Spend).

According to a study by Nielsen, the average return on ad spend across most industries lingers around 287% or $2.87 for every $1 spent. While this is the average across all sectors, some industries tend to perform better, and some fall a bit below this figure.

This 10-year study from Nielsen figured out that baby products receive the highest ROAS at 371%, while over-the-counter industries experience the lowest at 259%. General merchandise sits nicely in the middle with a 278% return on ad spend.

Hiring the services of an advertising agency can save your business valuable time and money. As opposed to supporting an in-house advertising team, you won’t need to retrain your existing staff, hire additional people, and purchase additional resources. This is especially beneficial for smaller businesses that still don’t have a large enough workforce.

Even larger businesses turn to advertising agencies for their specialised skills and industry expertise. Well-rounded marketing teams will have dedicated professionals for each digital marketing aspect. Advertising agencies have committed Google Ads specialists, content writers, visual artists, SEO specialists, web developers, researchers, and social media marketers who all work in conjunction to drive your advertising campaigns forward.

As for your advertising budget, most digital marketing agencies will be able to work with what you can afford. Regardless of your marketing capital, business size, or industry, seasoned agencies will craft smart campaigns and give you the best return on investment possible.