KDM SEO Agency
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Google Ads Management Brisbane

There’s more to Google Ads (formerly known as Google AdWords) than just getting your ads to show.
At KDM, we go beyond clicks and ad impressions. With data-driven campaigns, we will improve your conversions and generate more sales. We rely on analytics and statistics, not second guesses, to design and optimise your Google Ads campaign from top to bottom. It’s the smart way to advertise on Google and the best way to get ahead.

Get Results that Matter

We have specialists on our team who focus exclusively on performance marketing, so you’ll always have an expert running your campaign.

Google Search Network

Advertising on Google’s search engine can be extremely competitive, but we’ll help you stand out with the right structure and strategy. We’ll target the right keywords and optimise your ads strategically so your ads can be seen by people most likely to convert.

Google Display Network

Spanning over 2 million websites and online channels around the world, Google’s Display Network offers massive potential for any smart advertiser. We’ll help you take advantage of this platform to reach more people and potential customers than ever.

Google Shopping

Google Shopping is a goldmine for ecommerce stores and online retailers, and we can help you sell more here with ads tailored for it. From the ad copy and images to pricing strategies and targeting options, we’ll make sure your Google Shopping ads are optimised for this emerging online platform.

Google Remarketing

Also known as retargeting, Google Remarketing lets you reach and advertise to more potential customers across the web. We’ll help you connect with people who have interacted with your brand and just need a final push to make the sale.

FREE DIGITAL MARKETING ASSESSMENT

Data Driven Campaigns

Google Ads can be a numbers game, but you need to know how to play to get real results. Our Google Ads specialist will use data analysis, industry research, and user behaviour statistics to set up your campaign properly and optimise it to make the biggest impact on your bottom line.

Advertise on Your Terms

Every business is different, so we’ll make sure you advertise in the way that works best for yours. Whether you’re competing against industry giants or just starting to make a name for your business, we’ll design your campaign to match your needs, goals and budget.

Work with Proven Experts

In Google Ads, there are specialists and there are specialists. When you work with KDM, you will work with experts who have a track record of growing businesses and boosting sales and revenue with high-performing campaigns.

What Clients Say About Us

Our aim is to be flexible and listen to our clients needs in order to find a targeted solution.

Kirsty Abrahams
Kirsty Abrahams
2020-12-10
Verified
We at Australian Fire Protection have been working with the KDM (Kymodo) team for a few years now. Each team member we engage with has been extremely helpful and willing to go above and beyond. Whether it is Google Ads or SEO I couldn't recommend the KDM team highly enough.
Kristal Wozniak
Kristal Wozniak
2020-10-30
Verified
Working with Crysta has been amazing. Thank you for all that you do! Exciting times ahead 🙂
Waterworx Pressure Cleaning
Waterworx Pressure Cleaning
2020-08-07
Verified
Crysta has been working with us to improve our company’s website and we’re most impressed. Crysta calls regularly to keep us updated and we’ve found her to be extremely professional, dedicated and easy to communicate with. She has a firm grasp of the task at hand and has increased traffic to our website exponentially. We have no hesitation in recommending Crysta and the team at Kymodo as it’s been an absolute pleasure working with them.
Hayley Salter
Hayley Salter
2020-06-10
Verified
Great company for all website needs. Fast and great service with them helping with their advice along the way.
Lucy Lu
Lucy Lu
2020-06-03
Verified
Supportive and flexible during a very tricky period with covid-19 and effective in the work that was contracted. Toby has been a pleasure to work with
Blair Hammond
Blair Hammond
2020-05-30
Verified
Shout out to the Kymodo team for looking after Buddii Finance's SEO Mgmt!!! Crysta and the Team are attentive for our needs and will do whatever it takes to get the outcome!!! Keep up the great work guys! Cheers Blair Hammond and the Buddii Finance Team
Joel Groth
Joel Groth
2020-05-29
Verified
I have worked with Kymodo for the past 3yrs. Fantastic service and results.
kingcreek02 Tracey w
kingcreek02 Tracey w
2020-05-28
Verified
Working in a partnership is the key to having a successful strategy for our online presence. The teams from Kymodo listen to our business needs and provide technical direction to help us understand different strategies that are easy to understand.
Katrina Taylor
Katrina Taylor
2020-05-25
Verified
Toby from Kymodo has delivered on their promise of ranking us number one for keywords that I thought could never be a possibility. He has been proactive in communicating with me on a weekly basis sometimes more often. I would highly recommend them to bring your SEO to fruition.

Choose KDM as your PPC agency

We are a marketing agency that is focused on helping your business grow with digital marketing that works. KDM will find the right PPC solutions to drive your businesses results. Contact us today

Frequently Asked Questions

What is Google Ads?

Formerly known as Google Adwords, Google Ads is an online advertising tool that your business can use to promote your services and products on Google Search and Google Search Network. This advertising platform will allow you to choose specific goals for your ads, including promoting website visits and driving phone calls. You are free to customise your targeting and budget and can start or stop your ads at any time.

How Does Google Ads Work?

When people search online for products and services you offer, Google Ads will display your advertisements in the paid search results section. Running Google Ads campaigns will help your ads show up for potential customers who are most likely ready to take action.

  • Select your Campaign Goal: Sales, Leads, Website Traffic, Brand Consideration, Brand Awareness, App Promotion, or you can create your own.
  • Select a Campaign Type: Search Ads, Display Ads, Video Ads, or Shopping Ads
  • Select your Geographic Targeting: Defined Radius, Cities, States, or Nationwide
  • Create your Ad and Set your Monthly Budget

You only pay when users interact with your ad, such as clicking on it or engaging with its call-to-action.

What is PPC?

PPC (Pay Per Click) or CPC (Cost Per Click) represents the amount Google deducts from your budget every time someone clicks on your ads. You only pay for an ad when someone clicks on it.

The Cost Per Impression model is where your budget is utilised every time your ad is shown, regardless of being clicked or not.

Cost Per Engagement means you only pay when a user completes a predefined action, such as watching your video advertisement.

My Business is Still Small. Do I need Google Ads?

By controlling your advertising campaign’s budget fully, businesses of all sizes can benefit from running Google Ads. This is especially the case for smaller companies because you can reach targeted audiences for a relatively smaller budget and can track your ROI. You don’t need a big budget to start running Google Ads.

By being to target locally, the entirety of your advertising budget will be put to good use. Your ads will show up to the people who matter most to your business’s growth.

Advantages of Google Ads:

  • Reach People While They’re Actively Looking for your Product or Service
  • Local Targeting
  • Run Separate Ads for the Same Product
  • Send People to Specific Pages
  • Quick and Easy Conversion Tracking
  • You Have Full Control Over your Budget
  • You Can Start and Stop your Ads at Any Time

Getting started with Google Ads is not complicated. As long as you have a clearly defined business plan, the flexibility of Google Ads can help you reach your goals quickly.

What’s the Common ROI for Google Ads?

While ROI gives insight into the overall profitability of an entire advertising campaign, specific paid advertising strategies are measured in ROAS (Return on Ad Spend).

According to a study by Nielsen, the average return on ad spend across most industries lingers around 287% or $2.87 for every $1 spent. While this is the average across all sectors, some industries tend to perform better, and some fall a bit below this figure.

This 10-year study from Nielsen figured out that baby products receive the highest ROAS at 371%, while over-the-counter industries experience the lowest at 259%. General merchandise sits nicely in the middle with a 278% return on ad spend.

Why Do I need an Advertising Agency?

Hiring the services of an advertising agency can save your business valuable time and money. As opposed to supporting an in-house advertising team, you won’t need to retrain your existing staff, hire additional people, and purchase additional resources. This is especially beneficial for smaller businesses that still don’t have a large enough workforce.

Even larger businesses turn to advertising agencies for their specialised skills and industry expertise. Well-rounded marketing teams will have dedicated professionals for each digital marketing aspect. Advertising agencies have committed Google Ads specialists, content writers, visual artists, SEO specialists, web developers, researchers, and social media marketers who all work in conjunction to drive your advertising campaigns forward.

As for your advertising budget, most digital marketing agencies will be able to work with what you can afford. Regardless of your marketing capital, business size, or industry, seasoned agencies will craft smart campaigns and give you the best return on investment possible.

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