Google Ads Management Australia
At KDM, we go beyond clicks and ad impressions. With data-driven campaigns, we will improve your conversions and generate more sales. We rely on analytics and statistics, not second guesses, to design and optimise your Google Ads campaign from top to bottom. It’s the smart way to advertise on Google and the best way to get ahead.
Get Results that Matter
We have specialists on our team who focus exclusively on performance marketing, so you’ll always have an expert running your campaign.
Choose KDM as your PPC agency
We are a marketing agency that is focused on helping your business grow with digital marketing that works. KDM will find the right PPC solutions to drive your businesses results. Contact us today
What Clients Say About Us
Our aim is to be flexible and listen to our clients needs in order to find a targeted solution.
Frequently Asked Questions
Our Google Ads PPC management campaigns are structured in a way that the focus is on generating revenue through customer acquisition. We maximise the use of resources by neither showing your ads to irrelevant or unengaging audiences nor driving irrelevant traffic to your website. We want your ads to show up where they matter the most and are strongly poised to convert into revenue-generating sales.
The simple answer: Google Ads experts have the tools and insights to help you hit your desired goals.
Imagine working with an entire team that has years of experience in managing high-quality ad campaigns. An agency that knows how to create a solid Google Ads account that generates a truckload of sales and traffic. When you let a client-obsessed team manage your ads campaign, you’ll see fantastic results that convert like crazy!
PPC agencies are familiar with the common technicalities of advertising management, including CPC ranges, conversion rates, and ad rank. When you work with one, you can save a great deal of your time that would otherwise be spent learning about Google Ads’ complex nature.
You can also receive relevant inputs when you hire a PPC expert. Since most agencies are in contact with a Google representative, you’ll receive advantageous information that other advertisers won’t likely receive if they were to manage their ads on their own. This gives you the advantage of getting the best position on Google’s SERP and driving more leads to your business.
Learning how to manage your ads campaign takes time to master. It requires dedication, commitment, and hard work. With the help of a Google Ads agency, you won’t have to worry about the legwork that comes with PPC management as they’ll handle everything for you. You can focus on your business while they bring you qualified leads and sales — no bold promises, no time and money wasted.
We want to help businesses of all sizes from all industries with their Google Ads campaigns. We service all of Australia: Brisbane, Sydney, Melbourne, Perth, Adelaide, Hobart, Canberra and the Gold Coast.
At KDM, we craft and implement campaigns to the highest accuracy. Each move and decision is based on real data and market insights. Data-driven marketing is accurate marketing, and seamless campaigns give the best ROI.
Get in touch with us to find out how we can help your business tap into a lucrative revenue source from expertly executed Google Ads campaign management.
Google Ads, or sometimes referred to as Google Adwords, is a type of pay-per-click (PPC) advertising that allows business owners to advertise their websites on search engine results pages (SERPs) or other channels such as Display Network and Google’s AdSense program. With Google Ads, advertisers can drive more qualified traffic as they can pay to have their websites appear on the first page of SERPs.
Google Ads is mainly focused on keywords. Advertisers are given a list of relevant keywords that targets their demographic — search terms that prospects are likely to use when searching for their products or services. They then cast their bids on how much they are willing to pay for each click on their ads. This bid, along with other factors, determines their rankings in which their ads are displayed on SERPs. The other determining factors that will affect your rankings and Quality Score using Google Ads are as follows:
- Your click-through rate (CTR)
- The relevance of the Google keyword to your ad group
- The quality and relevance of your landing page
- The relevance of your ad text
- Your Google Ads account performance
Having a high Quality Score comes with a number of advantages. Google lowers the cost per click (CPC) for advertisers with good Quality Scores. On top of that, their ads will be displayed in better positions to get more clicks and conversions.
Google handles 5 billion search queries every day. Among those who use the platform are people looking for products and services that your business can offer. Considering how tight the competition is, you need an effective solution to stand out from your competitors. One of the easiest ways to achieve this is through the use of Google Adwords.
The real gold lies beneath audience targeting. Google Ads allows you to get in front of your target demographic to help you grow your leads and sales. For example, when someone types in a keyword using the product and the location (e.g. car parts Sydney), your target audience can see your website easily. That’s because Google Ads allows you to include the location you want your ad to be shown. This means that only those prospects from your specific location can see your ad on Google’s SERP.
This is what makes Adwords more valuable than any other pay-per-click (PPC) advertising platforms. Since you can narrow your audience by location, you can easily market your products and services to your target demographic. Hubspot also reports that 65% of clicks on paid ads are from people who are ready to make an online purchase.
With Google Ads, you’ll only pay whenever someone clicks on your ad. It’s also designed to be scalable so you can adjust your budget depending on the number of leads you want to flow in. This makes Google Ads the ideal PPC advertising platform for small to medium-sized businesses that want faster results.
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