Search Engine Optimisation Canberra
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What is SEO?
SEO stands for Search Engine Optimisation. In the simplest of terms, SEO refers to the practices centred on improving your website’s visibility for search engines.
Good-quality SEO practices emphasise increasing not just the quantity of traffic your website gets but the quality of traffic, as well. The quality of traffic means that you are attracting visitors who are genuinely interested in what your website has to offer instead of receiving high traffic from audiences that are unlikely to convert.
How Does SEO Work?
Google, the most prominent search engine, uses more than 200 factors to determine a website’s ranking. Most of these work towards a page’s relevancy and authority towards a specific topic and how good a user experience it can give the searcher.
Simply put, SEO works by positioning your website as a relevant and reliable resource for a given search topic and ensuring that it’s user friendly.
Does My Business Need SEO?
Every business with a website will need SEO. And at this age, every business needs a website. So, yes, your business will need SEO.
According to this study, organic searches—search results that are unpaid for—accounts for more than 50% of visitors to websites. The remaining half comes from paid searches, social media, email, and other inbound channels.
Without a properly structured website, you can have the best products or services in your industry, with nobody knowing about them. This reason is why it’s always a good idea to invest in your website’s SEO.
When do I See Results?
The dynamic nature of SEO makes it difficult to pinpoint a definite answer to this question. Still, most agencies will tell you that it usually takes 3 to 6 months to start seeing significant results.
SEO should always be an ongoing process to reap its benefits continuously. Even if your website reaches rank one on a particular topic or keyword, leaving it as-is will eventually allow the competition to take its spot.
Is SEO Better than Paid Advertising?
SEO is not better than paid advertising, and paid advertising is not better than SEO. In an ideal setting, your business should take advantage of multiple digital marketing channels.
But in the case of start-ups and smaller enterprises where budget is still a challenge, organic, unpaid searches can be used to build a solid foundation for their digital presence. Building brand awareness and credibility doesn’t happen overnight, and a long-term SEO strategy can work well for this stage of a company’s journey.
Businesses can supplement SEO with paid and targeted advertising for special campaigns, such as launching new product lines, structural overhauls, seasonal promos, and other short-term promotions.
Why Do I need an Advertising Agency?
Hiring the services of an advertising agency can save your business valuable time and money. As opposed to supporting an in-house advertising team, you won’t need to retrain your existing staff, hire additional people, and purchase additional resources. This is especially beneficial for smaller businesses that still don’t have a large enough workforce.
Even larger businesses turn to advertising agencies for their specialised skills and industry expertise. Well-rounded marketing teams will have dedicated professionals for each digital marketing aspect. Advertising agencies have committed Google Ads specialists, content writers, visual artists, SEO specialists, web developers, researchers, and social media marketers who all work in conjunction to drive your advertising campaigns forward.
As for your advertising budget, most digital marketing agencies will be able to work with what you can afford. Regardless of your marketing capital, business size, or industry, seasoned agencies will craft innovative campaigns and give you the best return on investment possible.
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