Quality vs. Quantity Link Building
Tip: If your site has a lot of low-quality backlinks, you should consider a link removal campaign first!
There is a misconception that the more links your website gains, the higher your rankings will be. Fortunately, this is not the case. When it comes to link building, the quality of the links will always out-weigh the quantity. In fact, just a few quality backlinks will outperform hundreds of poor links.
With the recent Google algorithm changes, having a higher quantity of poor links could get your website penalised.

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What is Link Building?
Now that you know the value of a backlink, the importance of building new links is quite obvious. Let’s take a look at what this actually involves.
Until the arrival of the Google Penguin algorithm update (Google’s first step towards eradicating spammy SEO practices), the most common forms of link building techniques were directory submissions and article submissions. Both practices involved either submitting your site’s URL to a link directory or submitting an article (often of questionable quality) to an article directory purely for the sake of a backlink.
Thankfully, this is now little more than a distant memory in the white-hat SEO world. These days, the only types of links you should be building are high-quality links from real websites.
Here is a great clip from the team at Moz that does a great job of explaining the do’s and don’ts of link building in modern SEO.
Since the process now requires actual interaction with site owners and webmasters, the task of building links requires far more time and effort than it used to.
How to Determine a Quality Backlink
Different Ways to Build Links
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