Link Building

If you’ve been doing SEO for more than a few years, then you would know that link building has had a rollercoaster of a ride in digital marketing. From being the top technique for getting higher rankings to earning a reputation as a spammy way of doing SEO, link building has had a wild ride.

A backlink is a hyperlink pointing from one domain to another. They form an important part of an SEO campaign but be warned; not all backlinks are created equal. Finding the right websites that want to link to you can be tough, and there are a lot of factors that