Most business-savvy entrepreneurs today know that social media is a powerful digital marketing tool – perhaps one of the most powerful today. But what many don’t know as much is how to use it properly. Unfortunately, social media marketing without the right expertise and strategy can be a sinkhole for
As a small business, there are many things you need to do on your own without an in-house team to support you. One of these things is marketing. Unless you’re a larger business or you have a budget to support it, you will have to do most of your marketing
Whether it be clothing, coffee, cakes or cosmetics, every online retail store is always looking for ways to sell their wares online and promote their amazing products to the world. From large multi-national retailers to small boutique stores selling handcrafted trinkets, every online retail store can take advantage of the
So, you’ve started your own Facebook advertising account and you’re ready to start promoting your business online. Congratulations! Social media is a hugely effective way to reach out to new audiences and connect with your legions of fans online. With Facebook analytics and advertising, it’s possible to put your message
Google is having a birthday! And no, we’re not getting them a present because they forgot our birthday. But we can’t blame them too much, they are pretty busy running the biggest internet search engine in the world. To celebrate their special day, Google are holding their very own Google
These days, including social media in your digital marketing efforts is a no-brainer. But if you’re new to the social media landscape, it can be tough to know where to start! When clients approach us to create and manage social media pages for their business, the first question they often
E-commerce is one of the fastest-growing sectors in sales and online business, and there are many successful companies doing amazing things with their e-commerce store. Creating an online store and managing your e-commerce means that you’re going to be working with a lot of variables, and when you think about
Have you ever wondered how Facebook chooses the ads you see in your feed? To put the right ads in front of you, Facebook needs to paint an accurate picture of who you are. But understanding who you are comes down to more than what’s on your public profile –
We all understand that the internet has bots and crawlers, spiders that gather data for search engines and for search engine optimisation purposes. These are essentially tools that bring information back to analyse and make use of for online business plans. For the most part, site owners are unaware of
As a business owner or manager, you’ve probably done your fair share of networking before. You know the drill: Dress sharply, put on your best smile, and find new contacts – all with the aim of expanding your network and spreading the word about your company. Almost everyone knows the
